One thing unites every bar, brasserie and restaurant in France: the Licence IV placard.

Licence IV is the permit in France allowing cafes, restaurants, hotels, and nightclubs to serve alcohol. The official enameled placards can be found bolted to the walls of these establishments throughout France.


    You may not be in Paris, nor on an Atlantic yacht throwing back oysters, but with every sip of cold, thirst quenching saline white wine you take, with every flash of shimmering citrus fruit that dances across your tongue, you just might feel that way: because you are drinking Melon de Bourgogne—straight from the banks of the eastern Loire Valley. No need to resist the breathy “Je t’aime” trying to escape your lips with every sip.


    Drink Rosé like it is an act of rebellion. Like every electrifying fistful of pale pink Grenache is an ally in the fight…you know, the fight, for your right…to party! Having fun won’t solve the world’s problems, but pink grapefruit and strawberry-hued wine can certainly help with morale. So, as they say, kick it over here baby pop, drink Licence IV Rosé, and let all the fly skimmies feel the beat, mmmmmmm, drop!


    Licence IV Rouge is Grenache, grown in the coldest corner of the Southern Rhône. Born cool, so to speak, like a Jazz tune or a beat poem written in black cherry-scented letters. Licence IV Rouge is ready for every moment: you, turtlenecked in the corner, swirling your glass of wine like a yo-yo master, nonchalantly wafting aromas of licorice and thyme with a smile. Licence IV Rouge doesn’t care what time you arrive. What matters, mon ami, is that you’ve finally made it.

  • “I’d be thrilled to catch sight of its trés élégant label in the cooler at my next picnic or backyard barbecue.”

  • “After one sip, you'll be instantly transported to Provence, where the grapes are grown.”

  • “Introduce your wine loving pals to the first French fine wine in a can. They’ll thank you. ”